How we do it
Find the best buyer, the heart buyer.
A genuine asking price close to or at market value helps the seller maintain the power within a negotiation once a buyer is found.
Occasionally, a buyer for a property defies market logic. They are a specific buyer for a specific house. This buyer will generally live in the property and it becomes their home. There is an instant and strong emotional connection. It might be a childhood home, close to work, close to friends and relatives, or maybe in the right school zone.
Whatever the reason, these buyers are emotional and buy with their heart – not with the cold logic of a financial property purchase. They will pay a higher price than expected, often above market value.